The FTC Act's prohibition on “unfair or deceptive acts or practices” encompasses online advertising, marketing, and sales. In addition, many Commission rules ...
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Mar 12, 2013 · The Federal Trade Commission today released new guidance for mobile and other online advertisers that explains how to make disclosures clear ...
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People also ask
What is the one click rule?
When the consumer clicks on the hyperlink, all of the required information must appear on the first 25% of the page accessed after “one click” on the hyperlink.
Is it illegal to not disclose an ad?
And moreover, it is illegal not to disclose. That's right, it is not just unethical to improperly disclose. It breaks the Federal Trade Commission Act Endorsement Guidelines.
Does the FTC monitor social media?
The FTC does not maintain, use or share personal information from social media sites except as explained in its Privacy Policy and Privacy Impact Assessments. The social media sites and their partners may collect your information and use tracking technology, and their sites are not subject to the FTC's privacy policy.
What are the five golden rules of advertising?
To sum-up, remember to use the right dominant color, show the right people, convey the right feeling, bring context and renew the ad regularly.
This booklet describes the information businesses should consider as they develop online ads to ensure that they comply with the law. Briefly,. 1. The same ...
Missing: revises- 130312dotcomdisclosures.
In May 2000, the FTC staff issued a business guidance document, “Dot Com Disclosures: Information about Online Advertising.” Its primary focus was to ...
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The Guides do not purport to cover every possible use of endorsements in advertising. Whether a particular endorsement or testimonial is deceptive will depend ...
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https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff- revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf. [ ...
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In the sponsored content and native advertising context, disclosures are necessary to notify consumers that the expectedly neutral editorial content they ...
The FTC's 1983 Deception Policy statement indicates that “an ad is deceptive if it contains a statement—or omits information—that is likely to mislead consumers ...
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